Case Study Writing Instruction
Case Study Explanation & Examples
Case studies are essential business tools as they give you an opportunity to convert specific leads to new customers. An academic Case studies allow you to establish a business brand with authority as it helps in the demonstration of the benefits of your products; indicating how the use of your products has aided or assisted solve customer problems. Thus, it helps in convincing new customers to experience the value of your products. Case studies are important tools for your business s they help you in the following ways;
- Presenting your brand and the number one solution for the needs of a customer. The content of your cases study helps to directly or indirectly sell your commodities.
- Case studies are unique and thus have more convincing power to your customers
- The claims within your case study can be proved through the demonstration of real-life scenarios which minimizes doubt.
Meaning of case study
The Definition of a case study is an in-depth analysis of business project or campaign that identifies a problematic situation, creates a solution, implements the developed solutions and conducts an analysis of the solutions to determine the strengths or weaknesses. They are basically stories or illustrations demonstrating how clients overcame their problems by using your products.
Use Your Persuasive Writing Skills
The writing of a case study has been employed extensively by businesses as a marketing tool. However, some of these case studies prove to be dull thus fail to inspire new customers to try the products being promoted. This article will give the best information on how to create a perfect Case study for your business that will be compelling to your customers or clients. The main arguments for case studies include;
- Case studies have been proved to be effective tools for communicating with the targeted markets due to the nature of their content.
- Many of the marketers involved in the surveys reported that case studies had been effective in drawing customers to their products.
- Most of the customers interviewed in the surveys attested to the fact that they found the use of surveys more persuasive.
The above reasons make Case studies of effective marketing tools. To create a perfect case study, you need to follow the following simple steps.
- Set realistic goals and targets for your case study. Before developing your case study, it is important that you realize that they are not very essential to your audience. They are merely tools to be used by the company to convince, in most cases, customers who might already be contemplating to try your product or services.
- In your outline, identify the most compelling feature of your case study; the compelling angle. Great case studies must have more compelling angles as they make your story more engaging and convincing. Try to identify the most interesting customers and use their stories to demonstrate how for example, your business offered solutions to their problems. It is all about creativity.
- Analyze your case study and make it more relatable. The basic factors to consider in developing your case include; Making it as interesting as possible, finding a compelling angle and curving it in a way that makes the targeted customers feel that they can identify with your product.
- Follow the narrative arc in creating a case study story. The narrative arc involves the use of storytelling to market your product or services. Stories have three essential parts; the start, the middle and the end. Structure your case studies in the style of a story by giving by incorporating these key features. Always strive to show and not just tell your story.
- Employ the use of statistical data analysis techniques to demonstrate your story. The fact that cases studies involve the use of stories to convince your potential customers does not mean that you need to over-rely on anecdotes to demonstrate your ideas. Incorporate the use of data which reflects on the changes or challenges faced by your customers and how effective your solutions have been. Data can be demonstrated through the use of charts and graphical analysis.
- Structure your business as a supporting figure in your case study. Your most exciting clients will be that protagonists in your case study. Do not imagine for once that your business is an equal participant. Instead, develop the case study such that your business appears to be playing just a supporting role. Demonstrate how your business helped solve the problems of the customer. Allow your clients to visualize themselves at the protagonists in the story.
- Give your clients the chance to tell their own story to create a connection. Allow the customer, acting as the protagonist in the story to have their own voice; do not tell their story for them. As a business person and the creator of the cases study, develop a compelling story about how your customer managed to overcome their problems by using your product.
Formatting case studies;
The case analysis format
An effective case analysis format incorporates the following features;
- The case study title: Keep it short and interesting.
- Subtitles: this is a brief elaboration of the process and indicated the activities done in the case study and the accomplishments. With details on how the outcomes were arrived at.
- Executive summary: this is a short introductory statement that summarizes the whole story. It may be developed in bullet points.
- About the client or subject. Indicate the identity of the person you served in this section.
- The challenges and goals sections. Describe the challenges of the customers before discovering and use of your product as well as the goals your client intended to achieve.
- The solution provided by your product. In this section, indicate how your product helped the client.
- Results: Include a testimonial from your clients detailing how [your products helped them overcome specific challenges.
- Include quotes to make your story compelling.
- Future plans: make a brief comment on your future plans and what your clients should expect.
- Call to action: encourage your readers to take any action on your site.
Case study formats
The common Case analysis formats include:
- Written case study: Written in a downloadable format such as e-books and PDF versions.
- Video case study: Involves shooting a video of an interview with a client and talking to them directly.
- Infographic case study: Developing your case study in the vertical format indicating the Key Performance Indicators, charts and graphical representations.
- Podcast case study: Have a discussion with your clients directly using audio output.
The common mistakes to be avoided
When writing a cases study, avoid the following mistakes;
Do not overgeneralize: draw conclusions that are evidence backed. To all solutions work for similar circumstances, your conclusion should be heavily influenced by the result of your case study and not mere speculation.
Failure to Document Limitations
Not documenting the limitations of your product. It is important that you at least state a limitation of the cases study. State the limitation of the subject and product analysis.
Failure to Extrapolate All Possible Implications
Possible limitations. Document all the possible outcomes and recommendations as well as the limitations of the product or service. Failure to do this may lead clients to question the validity or authenticity of your case analysis. Do not ignore the obvious outcomes of your analysis.